O que significa Publicidade em aplicativos?
O que significa Publicidade em aplicativos?
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Another key benefit of SSP software is that it allows publishers to better control pricing of their ad inventory, e.g. through using floor prices.
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User privacy: RTB allows advertisers to home in on specific users, which has created concerns over the security of sensitive user data. Anonymous audience segmentation solutions like Emodo Audiences strengthen respect for user privacy without sacrificing targeting accuracy.
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This RTB process ensures that ad inventory is sold at the best possible price fairly and transparently, benefiting both publishers and advertisers by efficiently matching supply with demand.
Per-impression buying: By bidding on individual impressions instead of a predetermined fixed price, RTB offers a cost-effective method of ad purchasing that prevents overspending.
But what is RTB and how does it work? How is it different from programmatic buying? And is it right for your brand? Below we walk through the details.
Publishers are websites visited by users and can range from personal blogs, mobile apps, news sites to social media platforms. Publishers possess advertising inventory, which they want to fill with ads in exchange for revenues from advertisers.
Payment Processed: The advertiser pays the agreed bid price through the DSP. The SSP then collects the payment, deducts its fee, and remits the remainder to the publisher.
It saves you time: RTB can save you valuable time when it comes to your ad campaigns. The process is automated, so once you’ve set your parameters, you let it work for you.
Monitore constantemente o desempenho de AS SUAS campanhas e faça ajustes dependendo de necessário. Uma ótima dica é criar testes A/B para identificar o qual resulta melhor e otimizar com base nos dados.
Atualmente, a publicidade online é uma DE principais formas do aumentar a visibilidade das companhias e do atrair novos clientes.
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Publishers worry that RTB will enable brands to pay them less for their inventory. However, by selling their impressions to the most relevant and motivated advertisers, the RTB auction helps publishers earn the highest price per impression. With real-time bidding, publishers monetize read more their media better because they can: Virtually trade with unlimited advertisers to minimize unsold inventory.